aim overview

AIM includes four powerful engines under a single hood:

• Marketing Analytics: AIM integrates with major player tracking systems and organizes data into business intelligence.
• Campaign Management: AIM removes the guesswork with user-friendly marketing tools to execute database campaigns.
• Player Development: AIM's casino CRM capabilities identify different player touch points and improve host productivity.
• Email Marketing: AIM's email marketing integration allows you to deploy emails based on any campaign matrix and integrate personalized content for your players.

For more information about AIM’s casino marketing and player development tools, you can follow the links above or request a custom demo to find out how AIM can work for you.

AIM is customized to your casino’s needs. Some properties license AIM specifically for casino player development, while others use the full suite of marketing campaign management and data analytics features. Your casino will get the most impact by using AIM to its fullest potential.  

AIM is the perfect tool to transition your casino direct mail programs to digital marketing. AIM includes a built-in email marketing system that will allow you to send offers and personalized messages to your players, reducing costs and turnaround time for your campaigns. You can also integrate AIM with our casino player portal to give customers 24/7 access to their account information, including offers, personalized messages and host communications.

We structure every contract to ensure it meets your specific needs and goals. Generally contracts renew annually, however we understand that each casino is different and will design your contract terms around what works best for you.

As a licensed software product (SaaS platform), your monthly AIM subscription provides access to a comprehensive tool that continually drives savings and revenue. AIM isn’t just another line item in your budget, instead it’s a genuine value driver across the breadth of your casino’s marketing, optimizing player development, campaigns, email marketing, and more. For example, if AIM generates just a 10% lift in gaming the system more than pays for itself. Furthermore, since you’re able to bring direct mail programs, email deployment services, and other “third party” costs in-house, more of your top line translates directly into profits. In other words, a more accurate description of AIM isn’t as a traditional cost but rather a source of new value, transparency, and insights.

AIM is compatible with all major tracking systems. The casino marketing software is web-based, so it can be accessed through any modern web browser.

The AIM casino CRM software is hosted by Marketing Results and accessed through any modern web browser.

AIM uses unique logins for each team member, with permission-based access for different features or departments. All logins and transactions are protected by SSL security technology.

While AIM is a very intuitive system, we want to be sure you’re using it to its fullest potential. That’s why we work with your marketing and player development departments to set up and implement AIM's casino marketing software over the first three months of use. Afterward, we run a comprehensive two-day training session with your employees, which by the end will have your team using AIM like seasoned veterans. You’ll also receive a complete AIM product manual as well as free access to system upgrades and updates. And of course, you can also contact Marketing Results at any time for technical advice, help setting up campaigns, marketing programs, email design and deployments, and more.

Our team begins working with you on day one to discuss your casino’s current database, gathering information about your campaigns, programs, and growth plans so we can tailor AIM to your custom needs. During the second month, we'll begin building your campaigns in AIM for testing and review. By month three, we’ll fine tune everything, do a final validation of your campaigns, and train the employees in your marketing and player development departments to manage the programs on their own.