Email Marketing

Absolutely. AIM’s email marketing software lets your team define the audience and deploy email marketing campaigns directly from AIM without needing to export and upload files or pay for an additional service.

AIM’s casino email marketing tools integrate with AIM’s campaign management software, streamlining the information and workflow for a seamless experience across the scope of your campaign. That integration also allows you to target specific market segments, account for variables, and include personalized player offers in your email marketing campaigns, all from a single platform.

Yes. With AIM’s casino email marketing tools you can add variables to personalize your email offers, including account information such as point balance and club level, as well as other details from AIM’s campaign management software. If it exists within the database, AIM can get it into an email.

Yes. Working with AIM’s campaign management software, you can easily follow up on all players who received a direct mail piece, or even specifically to non-responders for any marketing campaign. Along with email, you can also push offers and messages to customers through our casino player portal product.

AIM’s email marketing software reports real-time campaign data, including opens and click-throughs linked to card numbers and email addresses for more granular insights. You can also generate a list of players who have opted-out from your emails, bounced summary reports, total emails sent, unique clicks, and more. All reports are exportable after seven days.