Online Player Portals

Customer data can be fed into the player portal directly from AIM®, or from your player tracking system through an API or automated transfer process. For real-time data you will generally need to have an API connected to your tracking system. Our team can give you data specifications along with a list of questions and considerations for your vendor.

Our custom casino player portals are a web-based software product hosted by Marketing Results. Our design team can customize the look and feel of your portal to reflect your current website design, so that the experience is seamless for customers. In addition to linking to the portal from your casino’s website, you also have the option of integrating a login form that will sign players into the portal directly from your site.

The online players club portal includes several features that allow customers to redeem their offers. All offers can include a barcode that the players club can scan directly from a customer’s smartphone, or players can print a coupon and bring it to the casino for redemption. For hotel offers, the player portal can pass a customer’s offer code directly to most hotel reservation systems so that the player can book their room and redeem the offer online.

You can develop bonus offer programs using AIM's campaign management software and data analytics tools to target specific player segments or set monthly earnings goals for your players. Earnings-based goals can be tied into a progress bar along with alerts that let the customer know when they are close to earning their bonus. Monthly free play offers can also tie into Marketing Results’ exclusive gamified offers via the online players club portal.

AIM’s campaign management software allows you to target specific customer segments, including tier level, inner/outer market, ADT thresholds, campaign non-responders, and other criteria. The casino player portal will allow you to target these segments and includes automated alerts for customers who are are close to or have earned a new players club card.

Yes, player hosts have access to the online players club portal’s messaging service, and can use this to remind players of upcoming promotions and events. Customers with assigned hosts will also have access to the host’s contact information and can email their host through the portal or call them if they’re on a mobile device.

Yes, the casino player portal can include a signup form that allows customers to join the players club online. Depending upon your casino’s technology and security procedures, the portal can either post the signup directly to your tracking system or send the sign up via email to your marketing team or players club. Players will need to visit the players club to verify their identity and pick up their card on their next visit.

The online players club portal includes two primary self-service features for customers. Players can update their contact information and opt in for digital communications, including signing up for email campaigns or digital-only offers. They can also request and download their win/loss statement through the portal. If your finance department needs a more efficient way to generate win/loss statements, the casino player portal offers an optional look up feature that the in-house team can use to process requests.