Marketing Analytics

Data is only as good as it is timely and accurate. With AIM's data analytics, you get fast, accurate reporting that you can drill into on the fly. Consistent and standardized across multiple properties, AIM lets you share player information throughout your organization, giving you automated casino analytics to guide your decision-makers.

By consolidating all of your data across different systems and locations, AIM will standardize your player data to create a consistent view that you can use to compare performance between separate segments, properties, and systems.

AIM's casino data analytics let you build reports for common analysis periods, trends, and comparisons, including 13-month analysis, player lifecycle, reinvestment, defection, and others.

All AIM reports are completely customizable to provide insights on your top performers and pain points, categorized by club tier, campaign, player type, and other custom segments. With AIM’s casino marketing analytics, you can make adjustments based on real-time information and plan your future marketing campaigns with greater accuracy.

Through the marketing analytics dashboard, you can monitor all of your direct marketing campaigns from a single view. From there, you can drill down into a specific campaign’s redemption pattern to reveal any needed adjustments. All of AIM’s reports are customizable by offer type, include expenses such as print, postage and tax rates, and can be broken down by days of the week. Using AIM, you can identify underperforming days to optimize offers and drive more traffic.

With AIM, you can identify top players based on theoretical or actual play rankings, using customized metrics to inform your marketing strategy for each of your key player segments. All player information is searchable within a specified timeframe and sortable by different fields, providing your General Manager or Player Development director with detailed, granular performance analytics that would otherwise stay hidden within a spreadsheet or database.

AIM’s casino data analytics include a tool that allows you to see either theoretical or actual play of different database and market segments, including club level, individual market, and other key identifiers. Also, with the player lifecycle report you can assess database health through player defection and retention rates.