AIM’s casino analytics tools unlock real, actionable intelligence from your casino’s database. Template-driven reports, customizable by property, inform your reinvestment decisions with an accurate, timely gauge of your ROI broken down by individual player, marketing campaign, customer segments, and more.
A corporate team responsible for managing multiple casino properties uses AIM’s casino marketing analytics tools to standardize data from three different player tracking systems. As their central toolbox for comprehensive database analysis, they use AIM to monitor profitability, campaign response, and historical trends.
AIM’s custom reporting allows management to share successes and best practices from top-performing markets with other locations. They also use AIM to launch cross-property marketing efforts, targeting their best players to maintain brand loyalty and increase visits from key customers.