Campaign Management

Active and inactive players, new members, and more—they all have pre-built templates within AIM. To create a marketing campaign it’s as easy as pulling over the existing template for a prior campaign, making any edits or adjustments you want, and launching the new one. No more need for in-house SQL developers to program or develop custom campaigns. AIM's campaign management software can even import customized lists from your tracking system, whether from a hosted event, card swipes, or any marketing campaign occurring outside of AIM.

AIM makes casino direct mail campaigns far more efficient and streamlined since it can produce all of your offer campaigns and mail files. And because of the seamless integration between AIM’s features, you can use the email marketing software to deliver unique offers or follow-up messages from those direct mail campaigns. AIM can also deliver player offers directly to our casino player portal.

Between AIM’s integrated campaign and reporting tools, campaign history analysis, and other onboard data tools, you’ll have the insights and transparency needed to monitor the response from your marketing campaigns and optimize them in real time.

AIM isn’t a convoluted one-off solution with murky ROI promises. Instead, it drives real, ongoing revenue growth by creating marketing campaign strategies based on true player worth, monthly budget investments, club tier levels, and other quantifiable player data points.

With AIM, your email marketing tools and casino player portal all tie into the same campaign management software. This cohesive approach streamlines the process of transitioning casino direct mail campaigns to digital, bringing everything together under one automated solution. No more manually linking disparate components, which inevitably results in disjointed digital campaigns as well as incomplete reporting and analysis.

AIM’s casino marketing campaign software is specifically designed to be more efficient, accurate, and simple to use. With AIM’s campaign management tools, your marketing department will spend its time driving revenue rather than manually double-checking spreadsheet lists and programs for accuracy.

Using AIM’s integrated marketing analytics and campaign management software, you can design casino marketing campaigns built specifically around new opportunities identified in your database. By analyzing direct mail and digital campaign performance, AIM will help you discover trends in your player data that you can use to shape future campaigns and maximize ROI.

Thanks to its intuitive design and features, all of AIM’s campaign management tools are easy to use for everyone on your team, shifting campaign development from IT to your marketing department.