Automated, smart, and targeted. Use real player data in real time to propel your casino marketing campaigns with absolute precision. With AIM your message always hits the bullseye, driving traffic, player loyalty, and revenue along with it.
A Southwest casino was using a complex algorithm to determine player worth and assign offer values. However, the program left the players club unable to explain why frequent customers often received lower offers instead of higher ones.
Using AIM’s campaign management software, the in-house marketing team was able to develop a consistent strategy based on actual player worth. The team applied criteria to mimic their original structure and budget, but in a way that promoted additional gaming rather than simply rewarding past play.