AIM empowers your hosts while providing you with absolute clarity and insight on their performance. With real-time player data at their fingertips, AIM transforms how your hosts drive casino player development and how you manage your team.
A Northwest casino was expanding its player development program and needed a technology solution to manage their host department. The department implemented AIM’s casino player development and data analytics tools to help them provide structure for the new department, specifically using AIM’s host goal-setting tools and monthly reports to track progress and gauge success.
Our consultants also worked with the casino to develop a department manual as well as policies and procedures to help manage the new player development team. As a result of this and other initiatives, the property realized 22% year-over-year gains in total casino win.