Player Development

AIM is a casino CRM tool that breathes life into your player data. Hosts can instantly find player preferences through its search feature, filter information for precise insights, and drill down into individual player profiles to create a truly personalized experience for your players.

With AIM, you can identify top players based on theoretical or actual play rankings, using customized metrics based on the data points your casino uses for host follow-up. All player information is searchable within a specified time frame and sortable by key data points so that anyone—from your General Manager to your Player Development director—can pinpoint top players and outliers instantly.

Through AIM’s host dashboard, your hosts can view player reports to see their active and inactive players within a customizable timeframe. They can also monitor their goal tracking, sort player lists by different identifiers, and see their assigned players (responders and non-responders) within a campaign, as well as any players not included in a campaign. AIM also provides an option for a secondary host assignment, letting you assign a temporary host to players you’re trying to bring up to a hosted level along with tracking data to monitor relationship performance.

AIM is a web-based software, and can be accessed via mobile and tablet devices while hosts are talking to customers anywhere at your casino.

AIM's casino player development tools provide detailed insights on host performance, target revenue tracking, and financial or contact goal tracking. It’s granular but intuitive, and a critical window into the progress of your player management. AIM also allows you to actively gauge your reinvestment strategy, providing player transaction histories, coin-in vs. redeemed offer values, per player averages, and percent redeemed per offer type. And since your hosts have all of this information at their fingertips, they can view outstanding offers for a player, see what they’ve redeemed, and even extend new offers on the spot.

Your players want a personalized experience. In fact, they expect it. AIM’s casino player development tools provide access to the information your hosts need to create that personalization. Player preferences and even messaging abilities are always at a host’s fingertips using AIM along with our casino player portal. By integrating these casino CRM solutions, your players can receive the type of personalization that keeps them coming back to your property.

One of the most significant benefits of a consolidated solution like AIM is the access to shared data across its different tools and features. No matter how many campaigns, redemptions, or even host communications are tracked through AIM, your teams have instant access to this cross-referenced information. AIM drives collaboration between your marketing and player development teams and helps them reach their shared goals.