Make every club member feel like they own the floor with our custom players club app. Personalized offers, messages, earnings data and push notifications, all delivered to the palm of their hand. Set your own criteria in AIM and the app does the rest.
A Northwest casino uses AIM to enhance all of its digital marketing efforts, including email campaigns, a website player portal, and our custom players club app. These tools allow the marketing team to target customers based on play criteria, tier level, and location. The player data from their player portal and mobile app logins are analyzed through AIM to assess demographics, player worth, engagement, and recent visits. This analysis has shown that high-level players are core users of both products, as well as a significant increase in app usage among customers age 55+.