• Easy to use casino player development tools and reporting.
• Provides you with tools you need to identify valuable players and assign contacts, or ensure proper follow-up with existing players.
• Oversee and manage the effectiveness of your player development team.
• View individual customer’s recent play data to enable sensible comp decisions.
• Verify which offers the player has received and which ones were redeemed.
• Utilize contact management system and player interest database to connect with players in a meaningful and personal way.
• Identify defecting and inactive customers to reconnect with them.
• Improve host productivity and accountability through objective goal tracking.
• Increase player loyalty and visitation.
• Enhance CRM capabilities.
Keeping track of your players is a full-time job, but with the AIM casino marketing system, you will have their profiles at your fingertips. Knowing your players and making the personal connection can be the difference from gaining loyalty and retention to loss and defection.
Host managers can analyze profitable players and assign them to hosts to make sure players get the attention they need. Managers can also oversee the communications and associated revenue in order to maintain casino player development department goals.
The hosts themselves can create performance evaluation reports, and revenue and defection reports. AIM also provides contact management functionality, as well as a complete player profile of play history, offers and interests.
To learn more, contact us now for a complete demonstration of the AIM casino marketing system.
