• Compatible with all casino player tracking systems.
• Offers integration with data from any major player tracking system.
• Provides reports showing validity of available data fields. Identify whether data integrity problems exist before marketing campaigns are executed.
• Layered maps enable you to drill down for detailed geographical information.
• Uses OLAP to optimize data processing and data mining.
• Import biographical, transactional, comp and redemption information for comprehensive casino business intelligence reports.
• Automatically cubes data to a granularity that will allow the business intelligence and marketing campaigns to function accurately and efficiently.
• Direct access to data and analysis that leads to profitable solutions.
• User-permission module for easy security control over users and accessibility.
The Datamart is the backbone of the AIM system. It acts as a highway for your ever-growing data, routing it to business intelligence and campaign management tools that help bring it to its full casino marketing potential.
During Marketing Results’ 20 year history, we’ve managed data from every major casino tracking system. The AIM system was built on this experience and developed to work with casino data from any player tracking source. Data can be updated through a direct connection to the existing tracking system, or through an uploader built into the interface. You can choose the path for your data and the refresh rates to keep your reports current.
Available data is good, but having quality data with integrity is powerful. The AIM system provides data integrity reports for your casino marketing performance. The reports show the specific data fields available and their validity to improve direct marketing campaigns.
To learn more, contact us now for a complete demonstration of the AIM casino marketing system.
