AIM® organizes data into relevant insights that pinpoint strengths, weaknesses and opportunities within your casino database and direct marketing strategy. Over the years, we've refined these reports to deliver proactive information and present it in an easy-to-follow format. Timely business intelligence fuels revenue-making decisions. AIM casino marketing analysis consists of two core components: database analysis and campaign response reports.
AIM casino marketing software digs deeper into your player tracking database and better organizes relevant details to uncover new opportunities. AIM includes a portfolio of database reports that help you better plan, execute and summarize your casino marketing efforts. Reports include player activity and trends; player lifecycle acquisition, retention and defection; daily, monthly and annual activity; geographic reports; and comparative analysis.
Compatible with all major player tracking systems, the AIM redemption reports enable you to refine and target database marketing efforts and expenses. You can create direct marketing campaign response analysis quickly – and make timely changes that increase profits. Historical response data provides a basis for predicting your future campaign results.
To learn more about AIM® casino marketing software, contact us now for a complete demonstration.
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