• Matrix technology with easy-to-use and flexible functionality for marketing campaign development.
• Guides you to accurate campaign execution through query logic development and quality assurance steps.
• Built-in technology for casino database segmentation based on gaming industry standards and beyond.
• Design and manage profitable direct mail, email and telemarketing campaigns.
• Proforma technology to align casino reinvestment and revenue goals using past performance to forecast future marketing campaign results.
• In-house email campaign management, deployment and reporting.
• Provides a variety of output options for internal or external campaign fulfillment.
• Does not require technical expertise.
User-friendly and intuitive.
• Improve offer redemption rates and enhanced player loyalty.
• Expand productivity of your marketing staff.
Direct marketing campaigns help to communicate to customers, build relationships and provide compelling reasons for a player to visit a casino. The campaign management area of the AIM system was designed with three fundamental goals in mind:
1) Create efficiencies in the campaign management process through intuitive, easy-to-use casino marketing tools, relieving work from IT departments and putting capability into the marketers’ hands.
2) Provide flexibility in casino database marketing execution to allow marketers to target specific groups of customers, react quickly to market changes, adapt for operational needs and create innovative marketing tailored for the casino.
3) Maximize the accuracy of casino direct marketing campaigns through multiple levels of quality controls.
AIM removes the guesswork by providing straight-forward casino marketing tools to query and execute direct mail, email and telemarketing campaigns. The AIM casino marketing system turns campaign management from a complex process to an easy, intelligent and profitable one.
To learn more, contact us now for a complete demonstration of the AIM casino marketing system.
