• Business intelligence that elicits real decisions real fast.
• Database analysis reports designed specifically for the gaming industry.
• Ability to customize reports based on your needs by player worth segments, specific time periods or other key database characteristics.
• Drill down technology featured in every casino database analysis and campaign redemption report, to allow you to identify the players behind the numbers.
• Campaign results, from the time a marketing campaign is deployed, throughout the validation period.
• Speed in processing and analyzing casino data.
• User friendly system which does not require advanced technical expertise to produce casino analysis reports.
• Instant access to customer data.
• Storage of historical reports.
• Downloadable casino marketing reports for ease of use and distribution.
• Data visualization to help make sense of the data.
Marketing Results understands that too much information is not always empowering — empowerment comes from the right information, analyzed and presented in an easy-to-follow layout. The analysis area of AIM can be broken down into two core components:
Database Analysis
Digging into your casino database and organizing it in a meaningful fashion can reveal business opportunities you never knew you had. Within the existing portfolio of casino database reports included in the AIM system, you will find answers to enable better planning, execution and summation of your casino marketing efforts. The analysis reports in AIM examine player activity, trends and life cycle; daily, monthly and annual activity; geographic analysis; and comparative reporting, to name a few.
Campaign Redemption Analysis
The AIM system enables you to produce casino marketing campaign redemption analysis on the fly for direct mail. The campaign redemption reports will allow you to view real results quickly to refine and target your casino marketing efforts and dollars.
To learn more, contact us now for a complete demonstration of the AIM casino marketing system.
